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Case Study

B2B

UK Flat Roofing achieves  400% revenue growth post migration

 
 
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The challenge

In this case study, we'll delve into how Symphony Commerce revolutionised UK Flat Roofing's website, addressing the challenges they faced with PrestaShop. This transformation enabled the company to stay competitive, effectively manage their substantial B2B customer base, and capitalise on emerging opportunities, all while achieving the fastest time to value.

Leading experts in roofing and insulation since 2014

Customisation Limitations

UK Flat Roofing began their ecommerce journey on PrestaShop, yet quickly encountered significant challenges. These issues hindered their ability to efficiently manage updates and restricted their operational efficiency.

Lack of B2B Functionality

Given its substantial B2B customer base, UK Flat Roofing discovered that PrestaShop did not offer the necessary tools and functionalities to effectively provide personalised pricing options and manage bulk orders in a streamlined manner.

Scalability Problems

The platform faced significant challenges in managing the increasing traffic and sales volumes that came with the growth of UK Flat Roofing’s business. This struggle adversely impacted overall performance and diminished the company's ability to deliver a seamless and satisfying customer experience.

Integration Inefficiencies

PrestaShop’s integration with essential back-end systems, such as payment gateways and inventory management, proved to be cumbersome and inefficient. This complexity not only slowed down crucial processes but also restricted overall operational efficiency, hindering UK Flat Roofing's ability to respond swiftly to customer demands and adapt to market changes.

 
 

The solution

UK Flat Roofing turned to Symphony Commerce to resolve these issues and facilitate their growth.

The move brought several advantages:

Customisation without Developers

Symphony Commerce’ intuitive tools empowered UK Flat Roofing to make quick and easy updates to their website without requiring any coding skills. This accessibility enabled the team to maintain full control over their site, ensuring they could respond promptly to changing business needs and enhance the overall user experience.

Advanced B2B Features

Symphony Commerce equipped UK Flat Roofing with customised pricing structures, bulk ordering capabilities, and sophisticated shipping options. These features streamlined the management of large orders, allowing the company to better serve its B2B clients and enhance overall customer satisfaction.

Scalable for Growth

Symphony Commerce effectively managed the rising traffic and sales volumes experienced by UK Flat Roofing, ensuring a seamless user experience even amidst the company's growth. This capability allowed the business to maintain high performance and customer satisfaction as it expanded.

Seamless Integration

The platform seamlessly integrated with UK Flat Roofing’s existing systems, enhancing operational efficiency and allowing the company to handle higher sales volumes without encountering bottlenecks. This integration streamlined processes, ultimately supporting the business’s growth objectives.

 
 
 
"Symphony Commerce has been transformative for our business. The platform is flexible, reliable, and user-friendly and the Symphony Commerce team have been able to meet all of our bespoke trading needs. The growth we've experienced since moving to Symphony Commerce speaks for itself."

Mike Storey - Director at UK Flat Roofing

 
 

The results / impact

Following their migration to Symphony Commerce, UK Flat Roofing has seen significant growth and improvements across their online operations.

Fostering improved customer engagement and operational efficiency

Since migrating to Symphony Commerce in 2022, UK Flat Roofing has seen a 400% revenue increase, demonstrating the impact of their decision. They have achieved significant growth through Symphony Commerce’ flexibility, scalability, and advanced B2B functionality which empowered the company to expand and improve their overall customer experience.

 
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Conclusion

Moving forward, UK Flat Roofing will continue to collaborate closely with Customer Success, relying on expert support to optimise and scale their new platform as the business grows.

Elevate your digital commerce

As the online landscape evolves and customer expectations shift, UK Flat Roofing understood the necessity of adapting to stay ahead. With Symphony Commerce' ongoing dedication to customer success, the company is well-positioned to lead the way in ecommerce innovation and continue its growth journey.

 
 
 
"If you're looking for an ecommerce platform that is going to give you the best of both worlds in terms of design flexibility and potential for growth, Symphony Commerce is it."

Mike Storey - Director at UK Flat Roofing

 
 

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UK Flat Roofing achieves
400% revenue growth post migration

Explore how Symphony Commerce transformed UK Flat Roofing's website, overcoming the challenges they faced with PrestaShop.

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