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Case Study
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B2B
The challenge
In this case study, we'll delve into how Symphony Commerce revolutionised UK Flat Roofing's website, addressing the challenges they faced with PrestaShop. This transformation enabled the company to stay competitive, effectively manage their substantial B2B customer base, and capitalise on emerging opportunities, all while achieving the fastest time to value.
Customisation Limitations
UK Flat Roofing began their ecommerce journey on PrestaShop, yet quickly encountered significant challenges. These issues hindered their ability to efficiently manage updates and restricted their operational efficiency.
Lack of B2B Functionality
Given its substantial B2B customer base, UK Flat Roofing discovered that PrestaShop did not offer the necessary tools and functionalities to effectively provide personalised pricing options and manage bulk orders in a streamlined manner.
Scalability Problems
The platform faced significant challenges in managing the increasing traffic and sales volumes that came with the growth of UK Flat Roofing’s business. This struggle adversely impacted overall performance and diminished the company's ability to deliver a seamless and satisfying customer experience.
Integration Inefficiencies
PrestaShop’s integration with essential back-end systems, such as payment gateways and inventory management, proved to be cumbersome and inefficient. This complexity not only slowed down crucial processes but also restricted overall operational efficiency, hindering UK Flat Roofing's ability to respond swiftly to customer demands and adapt to market changes.
The solution
UK Flat Roofing turned to Symphony Commerce to resolve these issues and facilitate their growth.
Customisation without Developers
Symphony Commerce’ intuitive tools empowered UK Flat Roofing to make quick and easy updates to their website without requiring any coding skills. This accessibility enabled the team to maintain full control over their site, ensuring they could respond promptly to changing business needs and enhance the overall user experience.
Advanced B2B Features
Symphony Commerce equipped UK Flat Roofing with customised pricing structures, bulk ordering capabilities, and sophisticated shipping options. These features streamlined the management of large orders, allowing the company to better serve its B2B clients and enhance overall customer satisfaction.
Scalable for Growth
Symphony Commerce effectively managed the rising traffic and sales volumes experienced by UK Flat Roofing, ensuring a seamless user experience even amidst the company's growth. This capability allowed the business to maintain high performance and customer satisfaction as it expanded.
Seamless Integration
The platform seamlessly integrated with UK Flat Roofing’s existing systems, enhancing operational efficiency and allowing the company to handle higher sales volumes without encountering bottlenecks. This integration streamlined processes, ultimately supporting the business’s growth objectives.
Mike Storey - Director at UK Flat Roofing
The results / impact
Following their migration to Symphony Commerce, UK Flat Roofing has seen significant growth and improvements across their online operations.
Since migrating to Symphony Commerce in 2022, UK Flat Roofing has seen a 400% revenue increase, demonstrating the impact of their decision. They have achieved significant growth through Symphony Commerce’ flexibility, scalability, and advanced B2B functionality which empowered the company to expand and improve their overall customer experience.
Conclusion
Moving forward, UK Flat Roofing will continue to collaborate closely with Customer Success, relying on expert support to optimise and scale their new platform as the business grows.
As the online landscape evolves and customer expectations shift, UK Flat Roofing understood the necessity of adapting to stay ahead. With Symphony Commerce' ongoing dedication to customer success, the company is well-positioned to lead the way in ecommerce innovation and continue its growth journey.
Mike Storey - Director at UK Flat Roofing
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