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Case Study
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B2B
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Zeus Group
The challenge
JJ O'Toole (part of Zeus Packaging Group) faced significant challenges with their previous platform.
The system's limitations hampered their ability to expand brands and display dynamic content such as videos. Sales had stagnated, and the platform's inability to support parent/child product hierarchies (variants) and advanced pricing and filtering options created operational inefficiencies. Basic changes were difficult to implement, necessitating a more flexible and scalable solution to meet their growing needs.
The solution
The Solution Symphony Commerce provided a comprehensive solution tailored to JJ O'Toole's unique requirements.
Integration with Kernel ERP System
Symphony Commerce integrated seamlessly with JJ O'Toole's Kernel ERP system, enabling automatic updates of product, stock, and prices. This automation facilitated effortless scaling and streamlined operations.
Enhanced Self-Service with BlockLab
The introduction of BlockLab empowered JJ O'Toole to self-manage and elevate their marketing efforts. This tool provided a superior user experience (UX) for customers, making it easier to navigate the website and find desired products quickly.
Dual-Focused Website Design
The new website was designed to cater to both B2B and B2C customers. Phase 2 of the project will introduce additional B2B functionalities, including customer-specific pricing and on-account payments with credit limits.
Padraic Hennessy - Head of Design at JJ O'Toole
The results / impact
Since the migration to Symphony Commerce, JJ O'Toole has witnessed significant improvements across multiple metrics:
Conclusion
This case study showcases how Symphony Commerce' innovative solutions can transform businesses facing complex digital commerce challenges.
JJ O'Toole's success story highlights our commitment to providing scalable, efficient, and user-friendly platforms that drive growth and operational excellence. Partner with Symphony Commerce to elevate your digital commerce capabilities and achieve unparalleled success.
Padraic Hennessy - Head of Design at JJ O'Toole
How Symphony Commerce transforms digital commerce - without compromise.
B2B2X
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R K Wholesale
British-owned Tower brand brings an exciting, expanded range of new Tower products to market.
B2B
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Zeus Group
As Irelands leading bespoke and luxury packaging supplier, JJ O’Toole specialises in offering top-quality packaging and display solutions
B2B
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Business
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